Adobe Event Branding
Role
Lead Visual Designer
Project
Adobe Advertising Cloud University
Overview
Advertising Cloud University was a high-profile annual conference hosted by Adobe, bringing together industry leaders, marketers, and influencers to explore the latest in digital advertising. As the lead visual designer, I was tasked with creating a cohesive and immersive brand experience for the event. My work encompassed everything from the first touch point to stage backdrops, ensuring a seamless and impactful experience for attendees.
goals
Create a Strong First Impression: Design impactful branding for the main entrance to set the tone for the event and immerse attendees in the Advertising Cloud University experience right from the moment they arrived.
Ensure Consistency Across Touchpoints: Design consistent branding elements throughout the event space, including in the lobby, on stage, and on personalized materials.
Enhance Networking & Engagement: Make attendees feel welcome and create spaces for interaction and networking.
Elevate Key Moments: Highlight important moments, such as the keynote sessions, with creative visuals that supported the speakers and their messages.
